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JOURNEY ON THE WOVEN PATH: AN UPDATE * * * * *
~|~ YEAR 2011
~|~ Year 2012
YEAR 2010: BEGINNING AND
Year 2010 witnessed a memorable journey for the Touch of Class that begun with launching our website in Jan 2010,
www.touchofclass.co.in and Rashmi Tapadia being conferred with ASSOCHAM WOMEN ENTREPRENEUR HERITAGE AWARD 2010 in Feb 2010. These were landmark achievements paved the path that we embarked on through the year and made us stronger every day to follow our dreams.
These achievements were nothing but due to our eminent clients & friends those do not stop at the conclusion of business but extend their support for the very cause we are working for. Ideas, energy, support and trust from you made us to believe in ourselves, to set higher goals and broader dreams. It is all of you who made our existence worth and we are proud to have you with us.
Looking back at 2010 and Welcoming 2011 we take this opportunity to review our journey.
Jan, 2010 Launch of
Feb, 2010 Rashmi Tapadia was conferred by ASSOCHAM WOMAN ENTREPRENEUR AWARD 2010 for her work in revival of Paithani Art.
Fifty weavers those worked as team for Touch of Class were Covered with Savings account and a recurring account for consistent savings from their income and to build base for growing children.
New Designs, Patterns and procedures were set for quality control and highest standards.
A standardized return per working hour was established which assured artisans a sustainable yearly income protecting them from sudden changes in market, loss, damage or unknown events such as illness.
Several Corporate houses, Government Institutions, NGO's, Individuals, Designers and Embassy's recognized Rashmi's work and extended their support for her work.
Many new areas were explored where the Synonym of Paithani as Saree was broken and Paithani as ART prevailed. It was most challenging part as it begun with the training of weavers and applying Industry Standards of precision, consistency, repeatability to create the highest quality.
Since February raw materials (Silver, Gold and Silk) saw a exponential value rise which caused increased prices. It was difficult time to balance the prices and yet to make each paithani unique, affordable. We are proud to note that despite the increasing prices we managed to keep the them at nominal change. Our weavers and clients were understanding and supportive at each step which made it possible.
Another 25 weavers have begun working for us since July 2010. In coming year they will be adapting savings and healthcare practices that our each weaver enjoy.
We have made each of our weaver and worker to ensure that each children especially girls go to school and college. When necessary we provide them financial as well as other support. The pre-condition for each weaver to work with us is ensuring their child's future. If they disagree they don't work with us. It is future that we wish to build and that remains our top priority.
Dec, 2010 Over thousand individual clients spanned in 40 countries cherished their possession of a Touch of Class Paithani and wished us success for entering into New Year.
Some bad times ran parallel where cartels of businesses tried to create hurdles as they do not wish to see independent weavers. The fair return is against several vested interests as it means their loss in exorbitant profits. With support from all of you, we survived all such times and became more dedicated to our work.
We are proud that in our journey, we did not took a penny from anyone as donation, loan or subsidy while keeping selling prices always to that of cost of making.
! Year 2011 !
We welcomed New Year (On 1st Jan, 2011) with presenting (see PowerPoint Presentation here) our Paithani Art and New Creations to 50 Harvard Business School, Harvard, USA Graduate Student those will be Leader of Tomorrow. It was fulfilling experience to interact with finest talent that will shape future of the World. It is also a recognition to our quest of revival and bringing rich Indian culture and tradition to the new definition.
THANK YOU !
Clients Served in December 2010
Updated: January 15th, 2011
YEAR 2011 : ON THE WOVEN PATH:
ANOTHER MILESTONE OF TOUCH OF CLASS!
After a successful Year 2010, the journey of Touch of Class
brought more joy and reason to celebrate. Many new innovations
and process optimization steps were implemented from the
experience of year 2010. Supportive and encouraging clientele
made each creation, a memorable journey and their involvement a
As on July 2011, over 40 looms and artisans are busy on
customized orders that will run till 2014. This reflect our very
commitment to the artisans for a sustainable work and income for
building their future. The success is again of our clienteles
who extend trust and support for the cause with kindness and
Encounters with devil's mind remained an unfortunate time but it
almost became inevitable when one embark on such path. The
strength of support from our clients and trust from our artisans
made it a non-issue although legal battles are in process.
A reputed and old
outlet of Sarees in Karve Road Kasat Creations, Pune, posed and advertised
Touch of Class Paithani as their own and created confusion among
the clients and our workforce. Regretfully we had to take
assistance of Police action and a civil suite for defamation was
filed recently. Another retail outlet from Aurangabad which
claims as manufacturer of Paithani used images of our creation
as their own and boldly flashed them across their website. Again
a copyright and defamation proceedings are on the way through
Yahoo! which was hosting this website. Navlaee Paithani of Pune
has done similar theft of our copyrighted images and once again
we had to take assistance of Police Cyber cell and legal
proceedings. Few more incidents in similarity were just ignored
as it meant no role in our pursuit of revival of Art. Many fake
clients and visitors is our routine now and we have leaned to
ignore them while serve to the best for genuine supporters. We
remained open and positive while displaying our creation,
sharing information on our website and with our visitors but the
nuisance created by such entity harm the purpose to serve. We
had to take few measures with pain but we still believe that our
purpose and cause is far above such encounters. If anything has
caused by them is the boost to our determination and strength.
Paithani dot com is another addition to the list who violated
Since June 2010, several students of Art and Fashion discipline
approached us for information and training. The successful
implementation and journey of 2010 gave us confidence to
contribute in academia and also exchanging ideas with fresh
brains. Students from Germany (2), Australia (3), UK (2), USA
(7), Canada (1), UAE (1) and India (9) have been supported with
extensive research material, history and cultural aspects that
we gathered over past 5 years. Each of these students are
undergoing into different levels of education but their interest
made us proud and exchanges a joyous time.
Many new creations, designs and modifications were constantly
implemented and tested. We are with moderate success designed a
loom which will highly reduce the stress and back pain of the
weaver who spends 8 hours a day on it. This design is being
tested right now and with confidence we hope that this will be
very important factor for wellness of our workforce.
Series of designs are underway which are re-creations of 200 to
500 year old Paithani Sarees and Shela. These are specially made
for displays in museums which have the original art but are too
brittle to display and maintain. This is a challenging task as
the colors and designs are inherited from era when individual
artisan would create a masterpiece of his own and could have
taken years to weave. This assignment is very close to our heart
as it will test our abilities to the art of gone centuries. More
than the test, it is opportunity to be showcased in some of
worlds finest collections of textile and history.
THANK YOU !
Updated: July 15th 2011
YEAR 2012 : ON THE
WOVEN PATH: CLIMBING UP!
Turning pages of
time, passing through the Year 2011 and having so many of you
standing alongside, made us dream higher and venture the uphill
path. It was enjoyable...given the
unconditional support of our clients, friends and artisans which
it possible with glory and satisfaction.
Following 2011, we further
refined and redefined our work culture and attempted to
innovations those were planned in preceding year. Outcome was
amazing as each piece we made was picked before coming out of
loom. Custom designs and following orders kept our aim of
sustainable work for artisans working thus allowing us to try
and implement new ideas. New combinations, material variations
and out of box designs were instant hit.
Our innovations and research in 2012 were centered towards
betterment of work atmosphere, health of our artisans and making
our looms more adaptive for trying more intricate weaves. It is
our pride to state that we succeeded in each beyond our own
targets. While we treat each of our artisan as a gifted one,
their health and mental stress (due to long hours of
weaving) are our deep concerns. In this front we have achieved
remarkable count. Our team understand and train them to keep
good health and peaceful mind. Our commitment for a creation
where Soul and Heart of artisan becomes one and
weave each thread into blessings is possible due to our endless efforts in
their understanding and pride as an Artisan. We are
happy to say that our clients always find each creation a lively
and beautiful for the very reason stated here.
For any institution, monetary profit is measure of success. At
Touch of Class, measure of success is satisfaction of our
clients, uplifting of our artisans' life and together the glory
of this beautiful art. We made handsome profits in all three
criterions. More and many clients added our list of art lovers
and their support ensured the fulfilment of dreams of our
artisans and their family. It is our honor to express our
sincere gratitude for the support, trust and patronage each of
you showered on Touch of Class.
Milestones in 2012:
Crossed 2000 mark of Finest
Paithani we made
Two artisans were awarded
prestigious President of India Award for
One artisan was conferred by Sant
Kabir Award which is the highest recognition in Arts and
Crafts from Government of India.
(Television) coverage on Golden weave by Touch of Class
took us to world stage and added a recognition of Golden
weave at par to the Gold ornaments.
Read complete story here..
15 Students across India, Europe
and North America trained for their curriculum/short
reports and on dissertations on History, Art and
Cultural importance of Paithani.
Received special applause from Dean
of Harvard Business School and many more people around
Our path is long and difficult as our
dream is not just for present but for coming 2000 years.
It is our sincere effort to do everything that we can to ensure
that the Glorious Legacy of Golden Weave that passed to us with
immense richness of 2000 years must live beautifully for another
two thousand years. Having you alongside it is no more a fancy
but a joyous and memorable walk on the woven path.
So much is said and so much
is done but yet the most is un-spoken and to be done....bless us
to do more and challenge us to set higher goals.....that's the
journey we seek....for one that makes us to walk farther with
THANK YOU !
Updated: Jan 1st, 2013